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You

The Company/brand

Company type

Select all that apply (optional)

Upload your existing logo (if you have one)

.jpg, .jpeg, .png, .svg

Upload your Competitors logos here

.jpg, .jpeg, .png, .svg

* Style preference

I prefer a style that is...

Is there a logo that you admire? If you want, I can develop something with the same style and feel. Please upload a picture/logo/screenshot.

.jpg, .jpeg, .png, .svg

Do you have any "must haves" or "do not touch" details?

...or any specific symbol you would like me to explore (anchor, leaf, heart, eye, animal...). Are there any specific or unique details about your company/service/product/brand that is good for me to know, i.e. is it the oldest/cheapest/largest etc. in the field?

* Your Company/brand's personality

What impression do you want to give your ideal customers? Customers are more likely to purchase a brand if its personality is similar to their own. Choose ONE that fits the best.

Excitement
carefree, spirited, and youthful

Sincerity
kindness, thoughtfulness, and an orientation toward family values

Competence
successful, accomplished, and influential, highlighted by leadership

Sophistication
elegant, prestigious, and sometimes even pretentious

Ruggedness
rough, tough, outdoorsy, and athletic

* Personality attributes - opposites

Which attribute from the opposites below do you want your brand to convey? Only choose the ones you feel strongly about, you do not have to choose between all of them.

Colour combination preferences (optional)

What colouring system feels closest to how your want your brand to be perceived? Choose the one that feels most right to you, or you can leave this part empty.

Monotone palette - (variations and shades of one colour)
Elegant, refined, classy, harmonious, quality, calm

Analogous colour palette - combines two or even three adjacent colours on the colour wheel such as yellow + green + blue)
Harmonious, fresh, easy on the eye, gentle, positive

Complimentary palette - (combines opposite colours from the colour wheel, such as blue + orange, or red + green)
Strength, energy, vitality, playful, youthful, naive

Font category preferences (optional)

Which category feels best suited for your logo? You can leave this part empty.

Sans Serif
Modern, geometric, simple.

Serif
Elegant, refined, classic.

Script
Creative, personal, natural.

Ideal customer

* Ideal customer checklist

What attributes best describe your ideal customer? Are they the same as your company's personality?

Carefree, spirited, and youthful

Sincere, kind, thoughtful, and an orientation toward family values

Successful, accomplished, and influential

Sophisticated, elegant, and prestigious

Rough, tough, outdoorsy, and athletic

Anything else you want me to consider

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